Monday, February 2, 2015

Guess What This Billboard is Advertising?

bluemoon | 2:00 AM |


Did you guess right? See after the cut.
There is really an app for EVERYTHING!
At first glance this add looks like it could be advertising sports gear or even T-shirts however Scruff is a dating app for gay athletic men that has 7 million users worldwide. The billboard was strategically placed  on the highway close to Arizona’s University of Phoenix Stadium for the Super Bowl. Since Scruff placed the ad, it has seen a 20% increase in profile creation in the Phoenix area.

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